Best penthouse magazine campaigns3/10/2024 ![]() ![]() ‘The ultimate title in the genre is How to Shit in the Woods. ![]() In December 1989 singer Olivia Newton-John hosted a holiday special on the environment titled ‘’A Very Green Christmas.” For those interested in serious but upbeat coverage of the solutions to our environmental problems, Turner Broadcasting System offers a weekly half-hour series called “Earth-beat.” CBS News has taken the concept one step farther by airing daily, 60-second environmental news spots under the title “Earth Quest.” On a lighter note, “Murphy Brown,” the popular TV sitcom, ran an episode last season that depicted Brown’s hilarious efforts to switch to an “environment friendly ” lifestyle in order to win a bet. I mean, where do we put all of it?” Warner Bros., the makers of Batman, have signed a deal for the story of another crusader against evil - that of pollution-fighter John Cronin, of New York’s Hudson River Fishermen’s Association. Television and movie producers seem to share the attitude of Ann, the character from the hit film sex, lies, and video-tape, who confesses to her psychiatrist: “I started thinking about what happens to all the garbage. Not surprisingly, Hollywood is equally caught up in the trashy trend. Along with its usual diet, beauty, and exercise articles, Self magazine once included two pages of “pollution solutions,” while Omni devoted 16 pages of its September 1989 issue to an “activist’s primer” on how we can “save the planet.” During a span of just four months, it was twice featured on the cover of Newsweek - while in January 1989 Time portrayed a plastic-shrouded globe with portentous cover copy proclaiming “endangered earth” as the “Planet of the Year.” Popular publications as diverse as the soberly intellectual Atlantic and the glitzy, albeit defunct journal Taxi coincidentally ran stories detailing the new discipline of “garbology” - the study of what others throw out. Over the past months, garbage has acquired a gruesome glamour, thanks to its sudden media celebrity. The President’s rather revealing reply was, “I don’t know.” When Bush gave an environmental award to a North Hollywood, California, high school student, Allen Graves, for his community recycling program, Graves inquired as to whether the White House recycles. Unlike his predecessor Ronald Reagan, who once claimed that trees are a source of air pollution, Bush said during his 1988 campaign that he’d like to be remembered as “the environmental president.” Though he’s dropped his opposition to elevating the Environmental Protection Agency to Cabinet-level status and offered legislation to strengthen the Clean Air Act, a recent poll showed that 62 percent of Americans consider the President’s record on the environment more talk than action - and perhaps rightly so. President Bush says he’s also an environmentalist. More than 75 percent of those surveyed now describe themselves as environmentalists, while an astonishing 98 percent claim to be doing something to save our planet, with recycling emerging as the most common tactic. In a recent Gallup poll, the environment unexpectedly appeared as a top public concern-the first time in more than a decade that it has achieved that rating - while the percentage who viewed the environment as so important that it should be protected regardless of cost rose from just 45 percent in 1981 to 80 percent in 1989. Not since the original Earth Day 20 years ago has garbage - and the environmental problems it’s spawned - dominated our national consciousness as overwhelmingly as right now. The pope believes that it “lays bare the depth of man’s moral crisis” and, in a Vatican first, has devoted an entire papal proclamation to it, while the Mafia has actually gone to war over it.Īmerica is having a bizarre love-hate affair with garbage. Why America has Become Obsessed with GarbageĪmong Washington power brokers, it’s considered a more titillating topic than sex or Trident missiles, while Wall Streeters and major manufacturers are cashing in on our fears and guilt about it. It’s hot, dirty, and has suddenly become a national obsession. ![]()
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